Social media is a boost for Digital Marketing. Facebook, Instagram, Twitter, Snapchat, Pinterest are the platforms that allow marketers to post their content and reach their target audience. It generates leads and allows marketers gauge the engagement, likes and shares of their brand.
In the earlier days, marketers had to wait to release an ad campaign to ensure customers are engaged with the brand. Now with platforms like Facebook, Instagram, Twitter, Snapchat, Pinterest it is easier to be in constant touch with their customers. Today customers simply have to drop a mail or just tweet to the brand and in no time the team will get back to assist them with their queries, as simple as that!
Social media has lessened the gap between the customers and brands. In other words, the two-way communication that happens through social media develops a sense of belonging with the brand.
Influential videos and messages which are often inexpensive ways to advertise, can change the course a brand. Linkedin is simply one of the best platforms for corporate brands to market their content and share the way their company works and cares for its employees. These platforms gain a high rate of convergence ensuring cost-effectiveness of campaigns.
Social Media platforms allow brands to share their opinion, express what they feel like about a topic or scenario. Brands can directly engage themselves, comment on feeds of the people to share opinions or respond to concerns. Thus ensuring they are aware of the things people are looking for and making them aware of their availability and assistance digitally.
Today almost all top brands have their own social pages and handles that allow them to let customers and followers know what’s next. They can keep them updated and aware of all the things related to the brand. They can also engage with the audience by putting up a contest, writing blogs and talking about current affairs to balance the equation.
The brand should use all platforms effectively and this works only if the content is worthy. Good content gives an audience a reason to stay and listen to what the brand wants to say. This could be a video, a voice note, a picture or similar but the brand try to have it on the lines of the brand and campaign.
With the help of blogs and links, relevant content can drive customers to the brand’s website or any landing page. This helps gain leads and engage with the brand. Social media has been quite helpful for brands provided they have put in an effort to engage regularly and keep their customers are loyal. Brands should respond quickly and ensure they solve customer queries as soon as possible. This will simply show that brands cares about them, by ensuring that customers feel a personal touch with the brand and interact with as many real people as they can.
Social media can make sure that the brand is always there for the customer and eventually be rewarded with their loyalty!
Cool stuff… good read